Clear Creek School District Enrollment Campaign

Results pulled for January 1, 2025 – March 31, 2025 (campaign ongoing)

Clear Creek School District (CCSD) serves a modest student body of approximately 634 students ​, nestled within Clear Creek County, which has an estimated population of 8,707. Recognizing the need to expand beyond these confines, we strategically extended our campaign's reach to neighboring communities within commuting distance, including parts of Jefferson, Gilpin, and Summit counties.​

Campaign Highlights:

• YouTube and Google Video Partners Advertising

• Delivered over 150,000 video impressions, with a significant portion on connected TVs, enhancing household visibility.

• Facebook Advertising

• Reached over 42,000 targeted users, generating more than 700 direct engagements, a remarkable feat given the district's size.

• Website Enhancements

• Updated and created or refreshed 14 enrollment-focused pages across five district and school websites, streamlining the user journey and reinforcing enrollment messaging.

• Asset Optimization

• Efficiently repurposed existing district photos and videos, crafting campaign-specific layouts and messaging, thereby conserving resources without compromising quality.

Impact:
By broadening our geographic focus, the campaign achieved a reach that significantly surpassed the local population, effectively engaging both current residents and potential families from adjacent areas. This strategic expansion underscores the campaign's success in amplifying CCSD's visibility and appeal.​