WishGarden Herbs | National Brand Refresh and Social Media Growth Strategy
Overview
WishGarden Herbs is a woman- and family-owned herbal supplement company based in Louisville, Colorado, with national distribution in major retailers including Whole Foods, Kroger, Sprouts, Amazon, and their e-commerce website. In preparation for their 40th anniversary, WishGarden partnered with Flanagan Silcott LLC to modernize and strengthen their brand presence across retail, e-commerce, and digital platforms, while honoring their roots in natural wellness.
Deliverables
Updated and refined the core WishGarden logo across multiple formats, including new word marks, icons, and anniversary graphics.
Created the brand’s updated tagline, "Radical Remedies" to position WishGarden with a bold, modern voice.
Produced a full Brand Guidelines Book featuring logo standards, color palettes, typography systems, sample advertising designs, and social media templates.
Conducted a detailed social media audit, delivering actionable insights to fuel continued growth and brand loyalty.
Equipped the company with ready-to-use brand assets to streamline marketing and accelerate national expansion.
Results
Facebook followers grew from 23,881 in 2020 to over 30,000 by 2025, a 25% increase.
Instagram followers jumped from 14,675 to 38,100+, a 160% increase in under five years.
Strengthened visual consistency across retail, digital, and social platforms, leading to stronger audience engagement and higher brand recall.
Gave internal teams and retail partners the tools needed to scale messaging consistently and effectively across the U.S.
Key Highlights
Modernized a trusted national brand while keeping their natural, community-first identity intact.
Built a flexible brand system that works across packaging, social, e-commerce, and in-store promotions.
Delivered social media strategies that fueled massive growth, engagement, and new customer acquisition.
Positioned WishGarden Herbs for their next 40 years of leadership in the natural wellness space.
