AgeWise Colorado Campaign
Flanagan Silcott LLC worked with AgeWise Colorado to develop a targeted digital marketing campaign aimed at raising awareness about the organization’s directory of aging services and resources. The campaign utilized Google Display Ads, Facebook Ads, and website optimization strategies. Our primary objective was to connect with individuals seeking resources for aging in Colorado, with a special focus on caregivers and seniors.
Campaign Overview:
Creative: Digital ads featuring clean, bold design with imagery of diverse Coloradans in front of colorful murals.
Target Audience: Primarily women aged 44-75 (Millennials to Baby Boomers), including seniors in the planning and “go-go” stages of aging, informal caregivers, professional caregivers, and healthcare professionals.
Platforms: Google Display Network, Facebook Ads, and website optimization for AgeWise Colorado, all with a focus on accessibility and targeting the right demographics.
Key Metrics and Impact:
Total Impressions: 600,000
Total Reach: 42,000 people across Colorado
Engagements: Over 700 interactions with the ad content
Click-Through Rate (CTR): 1.4%, above the industry standard for digital healthcare campaigns
Cost-Per-Click (CPC): $2.50
Website Traffic: Significant increase in traffic to the AgeWise Colorado website, where users accessed the directory and resources.
Campaign Effectiveness:
High Engagement: With 42,000 reach in a relatively small, targeted area, we were able to engage a substantial portion of the community, making the campaign highly impactful for its size.
Audience Growth: The campaign successfully raised awareness and drove targeted traffic to the website, helping AgeWise Colorado expand its user base and reach a key demographic.
