Floyd’s 99 Barbershop Work
Flanagan Silcott LLC, with Design Lead Matt Silcott, provides ongoing creative support to Floyd’s 99 Barbershop both corporate-owned shops and franchises. They are a nationally recognized brand known for its unique blend of culture and style. Our agency serves as their contracted creative team, delivering both traditional and digital marketing assets that keep the brand fresh, relevant, and consistently engaging across the U.S.
Scope of Work:
National Print Advertising: Design and production of print ad campaigns featured across major markets nationwide.
Stadium Advertising and Animation: Creation of animated scoreboard ads displayed during nationally televised sporting events as well as in-stadium ad signage.
In-Location Marketing Materials: Development of all in-shop design needs including posters, menu boards, shelf talkers, mirror clings, promotional signage, and more for use across Floyd’s locations.
Social Media Creative: Production of animated graphics, video content, and campaign-specific promotional assets for social platforms.
3D Rendering and Product Visualization: Creation of realistic 3D product renderings for ongoing marketing use, minimizing reliance on new product photography.
Merchandise Design: Design of branded merchandise, including t-shirts, hats, and promotional giveaway items.
Packaging Design: Creative design for product packaging that aligns with Floyd’s brand and aesthetic.
App and Website UX Support: Consultation and creative support for Floyd’s mobile app and website user experience updates.
Brand Refresh and Evolution: Strategic support for rebranding initiatives, helping Floyd’s refresh its visual identity while maintaining brand recognition and authenticity.
Highlights:
Provide flexible, high-volume creative support tailored to fast-paced retail marketing needs.
Strengthen Floyd’s national brand presence while preserving the local authenticity of each shop.
Develop reusable, high-impact visual assets that extend the lifespan and value of campaign investments.
Evolve brand presentation to remain culturally relevant while staying true to Floyd’s original spirit.
